Why SFF Awards Matter for Short Fiction Readers
Reader-centered argument for treating SFF awards as discovery tools for short fiction,...

Press ESC to close
Audience Insights Analyst
I track the numbers, then argue with them. For Merc’s site, I compare search behavior, awards timelines, bibliography clicks, and referral patterns against SFF author-site benchmarks. The goal is not algorithm worship; it is better judgment. With an MS in Data Journalism from Columbia and analytics work for New York arts organizations, I help decide what deserves prominence, what needs context, and what can stay quiet.